KT&G (CEO Kyung-man Bang) is participating in the world’s largest duty-free exhibition, "2024 TFWA World," held in Cannes, France, from September 30th to October 3rd (local time).

"TFWA World" is the largest duty-free exhibition in the world, organized by the Tax Free World Association (TFWA) to promote the duty-free industry. KT&G has been participating in "TFWA World" to solidify its position as a global leading tobacco company and to strengthen its influence in the duty-free market.

At the exhibition, KT&G showcased products from its major domestic and international duty-free brands, including "ESSE," "RAISON," and "BOHEM." Particularly, the company focused on promoting its innovative technologies and differentiated product portfolio centered around "ESSE," the global leader in super slim cigarettes. Digital screens and displays were installed throughout the booth to provide an overview of KT&G’s international expansion and business achievements. Additionally, KT&G operated meeting rooms to strengthen existing partnerships and secure new partners, participating in various networking programs.

Kwon Min-seok, Head of International Business at KT&G, stated, “By participating in the world's largest duty-free exhibition, 'TFWA World,' we discussed new business opportunities with various international partners and enhanced our brand recognition. We will continue to actively pursue new markets and expand our global network to achieve our future vision of becoming a 'global top tier.'" 

Meanwhile, KT&G first entered the global duty-free market in 1995 by launching "88 Light" in the Chinese duty-free market. Currently, its products are sold in duty-free shops in over 150 cities and 320 stores worldwide, including domestic airports. Particularly, the company has been expanding its duty-free business capabilities centered around the Asian market, having entered 28 of the top 30 airports in Asia. KT&G plans to use this exhibition as a stepping stone to expand its duty-free business into Europe, the Middle East, and Latin America.



(Photo Description1) KT&G participates in the world’s largest duty-free exhibition, "2024 TFWA World," held in Cannes, France, from September 30th to October 3rd (local time). The photo shows an overview of the KT&G booth at "2024 TFWA World."

(Photo Description2) KT&G participates in the world’s largest duty-free exhibition, "2024 TFWA World," held in Cannes, France, from September 30th to October 3rd (local time). The photo shows duty-free industry officials and KT&G staff conducting a meeting at the KT&G booth at "2024 TFWA World."