KT&G published e-book, ‘Sangsang’, the collection of the works which won in the ‘Creative Sangsang Realization Contest’ for last 4 years and started to distribute it for nothing since 23rd.

The newly-published e-book, ‘Sangsang’ contains total 53 works won in the fields of smoking etiquette campaign, newspaper ads, and event promotion from the first to the fourth contests, and its readers will be able to experience creative and innovative ideas through the book.

The e-book, ‘Sangsang’ is available to download through RIDIBOOKS( http://ridibooks.com ) and can be read through mobile devices such as smartphone and tablet PC as well as desktop computer, keeping pace with trends in the digital era.

KT&G’s promotion planning director, Mr. Jong-bin Yun acknowledged that “last year, we published the works winning the contest as an e-book, and got great evaluations from the readers.” And “anyone can use the book for free and people who are interested in the contest or need ideas advertisement-related field will have a lot of help from it.”

The ‘Creative Sangsang Realization Contest’ started in 2010 and total more than 1,500 works were submitted. It is a unique contest using SNS, sharing ideas about the works in real time, raising the quality of a work through experts’ mentoring, and being available for self-development.