KT&G abides by the National Health Promotion Act and Tobacco Business Act that were amended based on the FCTC of WHO, and overseas operations also strive to perform marketing activities in accordance with the local tobacco-related regulations. Moreover, we formed the Internal Control Department to monitor whether product marketing and sales activities are conducted in accordance with the marketing policy, thereby enhancing effectiveness of the policy.

KT&G contributes to adult consumers' reasonable choices of products by delivering information about products characteristics and use directions transparently and clearly, while diversifying the product portfolio. By complying with regulations, we indicate product information, warning texts and images on all products for domestic and overseas sales and prevent marketing that can bring out misunderstanding by consumers. In addition, we strive to build trust by communicating with consumers through various channels such as CS centers and company website and to secure basic rights of consumers.

KT&G's business targets adult consumers only and prevents minors' accessibility. To prohibit smoking by minors, we are conducting the Teenager Smoking Prevention Campaign annually. Moreover, we are continuously striving to reduce smoking rate of minors 'Teenager Smoking Prevention Campaign' identifications when purchasing cigarettes in retail stores

We support the regulatory authority to establish balanced and reasonable regulatory policies for marketing as the tobacco industry has various stakes in tobacco farm protection, exports, taxation, employment, and distribution. Moreover, we are constantly cooperating with external institutions to build a structure of sound distribution and marketing such as preventive regulation activities for illegal tobacco products.