KT&G (CEO Min Young-jin) is holding the “Fourth Creativity Contest for Sangsang (Imagination) Realization” on the topic of “A world where imagination is realized.”

The distinct feature of this contest is that, unlike other contests, it is run through communication between the contestants, netizens, and specialists from the application stage to the final screening until a feasible idea is produced. In other words, participants in the contest may adopt the ideas about improvement suggested by netizens in their comments after registering their works on the website, or revise or supplement their works with mentoring from specialists at the workshop slated to be held during November, and submit the works completed through such a process for final screening.

The fields for the contest are divided into three sectors, culture and art-related events and promotion planning, campaigns for smoking manners aimed at establishing the right smoking culture, paper advertising on the topic of KT&G social contribution, etc. The application period is from October 14 to 31.

The final prizewinners will be announced on December 17. Cash prizes will be awarded to a total of 18 teams, with ₩3 million for the grand prize and ₩1 million for the second-place prize by field. Netizens who have suggested excellent ideas for the prizewinning works will be issued a gift certificate worth ₩300,000.

A KT&G official said, “The creativity contest is a new concept contest in which contestants and the public share in the process of producing ideas,” adding that “we are going to actively utilize the prize-winning works to ensure that the contestants’ original imaginations will be realized.”

Entry is open to anyone who is a university student, and to the general public. Further details are available on the Facebook page (facebook.com/sangsangfarm) as well as on the website (contest.ktng.com).