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486 KT&G CEO Min Young-jin Declares ‘Customer Value 2.0’ as Top Priority Management 2013.04.23

KT&G CEO Min Young-jin declared “Customer Value 2.0” to be the top priority management philosophy in the years ahead, stating that for this, he would focus business activities on the three fields of “Quality,” “Technology,” and “Trust.”                                                     


Customer Value 2.0” refers to a management strategy aimed at deeply moving the hearts of all customers, including subcontractors and the local community, not to mention consumers, with radical value innovation based on cool-headed and systematic analysis of our products and service values.


First of all, KT&G decided to adopt an
enterprise-wide integrated quality control system” that will operate all processes from the perspective of customers, from the stage of the development of raw material leaf seeds to that of finished product distribution, for the enhanced innovation of the quality that has already reached the highest level in the industry. In addition, based on its confidence in quality, KT&G plans to increase consumer trust by systematizing its “real name quality system,” which has been in operation globally for the first time in the industry, even more.


In addition, KT&G plans to more faithfully meet its social responsibilities by minimizing the discharge of environmental pollutants such as waste and CO2 generated from manufacturing plants and expanding the use of products made of eco-friendly materials to the fullest extent possible, while further increasing customer value through the launch of new-concept products into which KT&G’s independently accumulated technologies are merged.


Also, KT&G has decided to enrich the substance of its existing social contribution projects for the socially underprivileged to solidify its relationship of “trust” with society, and plans to strive to seek mutual growth with small and medium-sized companies, particularly through increased support for its subcontractors, and to expand job opportunities for people on the margins of society.


A KT&G official said, “since our product competitiveness is already at the global level, our objective is to change our paradigm for competition with a strategy of customer value creation aimed at surpassing the current level of our competitiveness,
adding that KT&G will take the lead in pursuing a win-win relationship with society more than ever, while maintaining a clear competitive advantage in the domestic market through our strategy of Customer Value 2.0.’”

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