▶KOREA DESIGN CHALLENGE 2017 will be held by KT&G to turn design ideas into the real things and help worldwide distribution. KOREA DESIGN CHALLENGE 2017 poster (picture)

KOREA DESIGN CHALLENGE 2017 will be held by KT&G (President Bok-in Baek) to introduce the excellence of Korean creative product design to the whole world through the global culture exchange.

KOREA DESIGN CHALLENGE as the sixth year award is a distinguished design industry support program by KT&G which supports consistently Korean local designers to turn their vivid imagination into the real things and this project continues the line of this objective. In collaboration with Ototo Design, a world-leading product design studio based in Israel, specializing in innovative and genuine design for gifts and other living environments. Last year, the collaboration with NPW, a design brand from U.K. attracted great attention.

Design keyword for the competition is “Fun Follows Function” and design submission category is KITCHEN, LIVING, TRAVELING, STATIONERY and GADGETS. Any design major student or designer may participate without limitation on the number of designs to be submitted. You can apply at KT&G Sangsang Madang webpage ( www.sangsangmadang.com ) between April 3 and May 31.

Design & production and marketability will be considered during the initial screening, and shortlisted design will be posted on KT&G Sangsang Madang webpage on June 7. These items will be produced through the workshop with designers and professionals, and the final winners will be awarded at Designers Party at KT&G Sangsang Madang in October.

Final winner’s design will be produced with Ototo brand, exhibited in Maison & Objet 2018 in France, and distributed worldwide in more than 20 countries.